Bringing a new expression of Technicurean Living home
Our Role:
- Qualitative Research,
- Stakeholder Workshops,
- UX + Content Strategy,
- AI Search Optimization,
- UX/UI Design,
- Copywriting,
- Motion & CGI,
- Full Stack Development,
- Implementation + QA,
- Campaign Creative
With high-performance products and a distinctive Technicurean point of view, SKS had earned a strong reputation among dealers and trade professionals. But its visual identity, storytelling, and consumer presence had yet to reflect the same precision and sophistication as its appliances. We helped bring that vision into focus, creating a more expressive global brand language and a connected experience that inspires desire, builds confidence, and makes every encounter feel unmistakably SKS.
Creating for the Technicurean
Technicurean Living was already central to SKS. Our role was to give that philosophy a more distinctive expression, rooted in a shared appreciation for curiosity, craft, and exacting standards. We translated that mindset into a cohesive visual, verbal, and editorial system spanning brand storytelling, product innovation, digital experiences, and customer touchpoints.
Showing up where it matters most
Ahead of SKS's brand relaunch, we identified opportunities to improve discoverability across owned content, organic search, and influential third-party sources. We preserved SEO value through the site launch, increased product visibility, and established a foundation for ongoing AI search optimization.
+40% Citation share of sksappliances.com
+19% Visibility score
+88% Wikipedia pageviews
#5 Rank on AI Overviews
Designing the customer experience
UX research revealed the distinct needs and decision journeys of homeowners and the trade professionals who influence them. We examined how inspiration leads to research, consideration, and in-person experiences that build confidence. Those insights informed a digital destination that connects touchpoints, adapts to changing needs, and deepens SKS's understanding of its audiences over time.
Editorial and immersive brand storytelling turned the site into a destination for inspiration, not just product research to inspire discovery.
Turning innovation into desire
To reintroduce SKS to the market, we brought the Technicurean strategy to life through a consumer-facing brand platform: This is Technicurean Living. Across CTV, photography, motion, editorial, and social, the campaign connected engineering with emotion, shifting the focus from what the appliances do to the life they make possible.
A foundation for growth
- +50%
organic search sessions
- +47%
Search click-through rate
- +10.8%
Social engagement YoY
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